A thoughtful podcast consultancy from a veteran of the podcast industry.
At Crafted Sound I provide podcast consultancy that focuses on strategy - strategy that leads to strong content, meaningful growth and a sustainable business. I work with clients big and small - from companies launching their podcast business to creators launching their first podcast. I can advise on content, discoverability, monetisation (both advertising and subscription based) and the wider podcast industry.
Sharing experience.
My name is Danni Haughan and I've worked in the wonderful world of podcasts for my whole career, first as Podcast Producer and Audiobooks Editor for Penguin Random House, then as the Podcast Manager then Head of Podcasts for Apple Podcasts in Europe.
I take a holistic approach and advise clients on areas from content development, distribution strategy and discoverability to launch, promotion and monetisation - especially subscriptions. Having launched Apple Podcasts Subscriptions in the UK and Northern Europe I have a unique understanding of how best to launch and develop a podcast subscription business and I've since expanded that knowledge by working with Patreon (and Spotify) subscription businesses to provide a rounded view.
Advice and support.
I’m here to help with any stage of your podcast strategy - from idea iteration to monetisation. On the production side, I work with a variety of teams and studios in London, and I have connections with producers and creators all over Europe. I can get you setup with the creative team that best suits you and your work.
If you’d like to talk more about how I can help your podcast then please do drop me an email, I’d love to hear from you!